audience theory 2

Bandura: Social learning theory
Albert Bandura’s social learning theory came from an influential psychology study involving a bobo doll and children’s behaviour after observing violent acts. 

Social learning theory suggests people learn from one another, via observation, imitation, and modeling.

1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence?

The media is responsible for anti-social behaviour as the media can influence people to do things as it creates opinion for them for different things.
2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples.

The theory is relevant in the digital age because people look at things and watch things which can be promoting people to do things which are not right like video games for example GTA 5 which is a very violent game with guns and has things related to drugs which can influence people to do things which are not seen right inn the society.

3) Research five examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics?
Ebola
knife crime in London
Islamophobia
Donald trump being the president
terrorist attacks

4) Read this introduction to an academic paper on technopanics. What examples are given of techno panics that create fear in society?

1. child safety
2. digital privacy
3. cyber security

5) How does the author suggest that techno panics should be addressed - rather than through government regulation?

They should be addressed rather than through government regulation because the government doesn't cover both the economic and culture opinion and makes everything seem like a debate between political parties.

6) Do you think the internet should be regulated? Should the government try and control what we can access online?

The internet should not be regulated and the government should not have any control over what you are doing as government should let the person have its privacy and should never restrict anyone with the age because the person should have the full right over what they want to do.

7) Apply Gerber's cultivation theory to new and digital media. Is the internet creating a fearful population? Are we becoming desensitised to online threats, trolling and abuse? 

The internet is creating fearful population because people are scared to do anything publicity as they can be recorded by people and that can get viral in social media.Therefore online trolling and abuse has made a lot of people be very nervous in doing anything publicly 

8) Is heavy internet use something we should be worried about in society? How would you define 'heavy internet use'?  
heavy internet use can be for other reasons than the social media but if heavy internet  can make people's life hard as they will be very used to it and it can also make it very hard for them to socialise in real life than the internet.

Psycho graphics

1) Make up their names:
jack and dani
2) Where do they work/study?
jack works as a estate agent and dani works as a lawyer.
3) What do they do in their spare time?
 They are reading newspaper and watching television

Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 
 They are more likely to read The Daily Mail. and this is possibly in the tablet as they are very busy in work.

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Free view or Sky? Films?
The TV channels they would watch is sky Atlantic and BBC news.

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
The technology they are most likely to use is emails and BBC sites ton check the news around them

audience theory 1

Hypodermic needle model

1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?

This article links into the hypodermic needle model because the article talks about how you play violent  games which increases your aggressive behaviour and by changing someone's  behaviour you are influencing them to do things which they are not meant to do

2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? 

this links into hypodermic needle model because him playing video games which are violent have resulted him inn doing things that he will not do by looking at the face it shows that he did this only because he was playing violent games which made him angry.people will criticise this front page because a innocent young boy has turned to be a hacker because of him not leaving his bedroom and playing video games which made him do bad things.

Two-step flow model

1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?
  the two-step flow model is the model which shows 

the hypodermic model was to simple so they created this flow to have opinion on the particular things like voting and yes this is still relevant today because this allows the media consumer to form opinions of the opinion leaders before making their own opinion in any matter.

2) How does this YouTube blogger fit into the two-step flow model?

this you tube blogger total biscuit is a very big channel with big videos which allows the person who is watching it to be engaged and form a opinion in the particular topic of video game and he has around 2.1 million subscriber which means he is powerful and people are getting influenced by him.

3) How this this Telegraph feature on Britain's most popular tweeters fit the two-step flow model? Do you think these accounts genuinely have an influence over their audience?

this fits in into two step flow model because they are all celebrities and are very well known to the public and a lot of people follow them so it means that people will easily get their message and it can easily influence them to form the same opinion as them.

4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?

Jamaal Edwards links into two step flow model because he is a film maker and  the younger generation listens to the  music that is in his channel SBTV and he can easily make them watch something which will influence people and make them form opinion on things based on what he is showing.

Uses and Gratifications theory

1) For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.

Diversion: 

Personal Relationships: 

Personal Identity: 

Surveillance: 

Dependency theory

1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?

audiences have been dependent on media these days because they use their mobile phones and get all the news from the media instead of reading a newspaper or watching the tele to see the news.They mainly use  social media to find out news for eh snap chat and Instagram

2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?

The new technology for eg newspaper articles on phone and social media has made everyone aware about the news so that has made
 3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and well being? Why?

The media has a overtime positive effect on my health and well being as i only follow people who have positive effect in my life and follow pages which helps me get all my information together to form a opinion in a particular thing.

MIGRAIN october assessment response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW- your very final paragraph is the best in the whole assessment-you correctly discuss op positional reading of vibe magazine.the rest of your answers are frankly on wake up call for how steep the step-up to A level
EBI-put simply,you didn't kn ow most your theories.
there is basically no theory used in most of your answers.
narrative theories?genre theories@you need so much more information and details in your answers
-you need to do some serious work and revision to do.




2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

question 1 - i missed out on explaining about the actual theory which was todrov's theory 
question 2 
the main point that i missed out was linking all my ideas together and give it in similarities and differences.
question 3-
the main point that i missed out was to talk about how genre is important producers and audiences
question 4-the main point that i missed out was negotiated reading which covers both the aspects.

3) Read this exemplar response from a previous Year 12 (a strong B grade). Identify at least one potential point that you missed out on for each question in the assessment. 
question 1 -need to talk about props
question 2-connotation and denotation of the environment shown in the picture 
question 3-need to give examples of genre

4) Did you get any media terminology or theory wrong in the assessment? Make a note of it here for future revision, including theories/terminology that you could have used but didn't.#

Tzvetan Todorov proposed a theory of equilibrium:

Equilibrium: An existing state of harmony

Disequilibrium: Equilibrium is disrupted by an unfortunate event or evil character which leads to a chain of events involving conflict

New Equilibrium: The evil forces are defeated, the conflict is resolved and harmony exists once more

Character theory: Propp

Vladimir Propp came up with a list of stock characters in narratives by examining Russian fairytales. He called them the seven spheres of action:

The Villain: Creates a complication in the narrative

The Donor: Gives the hero something that will help in the resolution

The Helper: Helps the hero in restoring the resolution

The Princess: Has to be saved by the hero

The Dispatcher: Sends the hero on a task

The Hero: Central protagonist, saves the day and restores equilibrium

The False Hero: Rare character that appears to be good but is revealed to have been bad all along.

Genre: notes

Genres may be identified by the following:

Narrative structures
Plot
Typical situations, characters and relationships

Visual iconography
Mise-en-scene: props, costumes, locations etc.
Cinematography

Ideology and themes
Representations, values and ideologies

Daniel Chandler suggests definitions of genre tend to be based on the notion that they constitute particular conventions of content (such as themes or settings - iconography) and/or form (including structure and style) which are shared by the texts which are regarded as belonging to them.


Genre: institution and audience

Tolson (1996) suggests that genre “mediates between industry and audience”.

Abercrombie suggests that “television producers set out to exploit genre conventions... It... makes sound economic sense.” 

Abercromie adds: “Genres permit the creation and maintenance of a loyal audience which becomes used to seeing programmes within a genre.”

Genres of order and integration

Some theorists (including Schatz) have suggested there are only two genres:

Genres of order: western, gangster, action, sci-fi etc. Identified by hero (dominant; male), setting (contested, unstable), conflict (external; fighting), resolution (death). 

Genres of integration: comedies, musicals, rom-coms etc. 
Identified by heroes (couple or collective); setting (civilised space); conflict (internal; emotional); resolution (love).


Neale: “Repetition and difference”

Steve Neale declares that “genres are instances of repetition and difference” (Neale 1980). He adds:  “Difference is absolutely essential to the economy of genre” - mere repetition would not attract an audience.

Buckingham (1993) agrees, suggesting contemporary theory sees genre as dynamic: “Genre is not... simply "given" by the culture: rather, it is in a constant process of negotiation and change”.

Schatz develops this idea that genres are dynamic and suggests they go through a cycle:

Innovation: genre codes are established
Classical: conventions are repeated
Parody: codes become cliched and are mocked
Deconstruction: the genre is experimented with to establish new or different conventions

5) Identify your strongest question. Why did you do better on this question?
my strongest question is question 4 as that was the only answer where i linked my media theory and wrote in specific details with media terminology.



6) Identify your weakest question. Why did you score lower on this particular task?
the weakest question is question 1 becuase i didn't link the theory and didn't mention at all what the theory is about which the question was asking me to do.