Tuesday, November 20, 2018

audience theory 1

Hypodermic needle model

1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?

This article links into the hypodermic needle model because the article talks about how you play violent  games which increases your aggressive behaviour and by changing someone's  behaviour you are influencing them to do things which they are not meant to do

2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? 

this links into hypodermic needle model because him playing video games which are violent have resulted him inn doing things that he will not do by looking at the face it shows that he did this only because he was playing violent games which made him angry.people will criticise this front page because a innocent young boy has turned to be a hacker because of him not leaving his bedroom and playing video games which made him do bad things.



Two-step flow model

1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?
  the two-step flow model is the model which shows 

the hypodermic model was to simple so they created this flow to have opinion on the particular things like voting and yes this is still relevant today because this allows the media consumer to form opinions of the opinion leaders before making their own opinion in any matter.

2) How does this YouTube blogger fit into the two-step flow model?

this you tube blogger total biscuit is a very big channel with big videos which allows the person who is watching it to be engaged and form a opinion in the particular topic of video game and he has around 2.1 million subscriber which means he is powerful and people are getting influenced by him.


3) How this this Telegraph feature on Britain's most popular tweeters fit the two-step flow model? Do you think these accounts genuinely have an influence over their audience?

this fits in into two step flow model because they are all celebrities and are very well known to the public and a lot of people follow them so it means that people will easily get their message and it can easily influence them to form the same opinion as them.


4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?

Jamaal Edwards links into two step flow model because he is a film maker and  the younger generation listens to the  music that is in his channel SBTV and he can easily make them watch something which will influence people and make them form opinion on things based on what he is showing.



Uses and Gratifications theory

1) For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.


Diversion: 
Personal Relationships: 
Personal Identity: 
Surveillance: 


Dependency theory

1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?

audiences have been dependent on media these days because they use their mobile phones and get all the news from the media instead of reading a newspaper or watching the tele to see the news.They mainly use  social media to find out news for eh snap chat and Instagram

2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?

The new technology for eg newspaper articles on phone and social media has made everyone aware about the news so that has made
 3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and well being? Why?

The media has a overtime positive effect on my health and well being as i only follow people who have positive effect in my life and follow pages which helps me get all my information together to form a opinion in a particular thing.

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