representation theory

1) Why is representation an important concept in Media Studies?

representation is an important concept in media studies because representation makes us have an opinion on a person,place or object.

2) How does the example of Kate Middleton show the way different meanings can be created in the media?

3) Summarise the section 'The how, who and why of media representation' in 50 words.

all media products have a special function in which they show the impact of the representation and producers look at many factors when showing a representation like what the expectations and needs of the target audience are and they also look at how they will narrate their product.furthermore media representation is keeps showing things which repeatedly the same to show that everything is  very natural.

4) How does Stuart Hall's theory of preferred and op positional readings fit with representation?

his theory fits in with this article because this article shows two wallpaper-first one is old fashioned and there a new one which makes people have different opinion  so  these representation are created by producer which show the audience a message which can be liked by the audience and  have a positive opinion on the  wallpapers which is preferred and can be disliked by the audience and have negative opinion on the wallpapers  which is op positional reading.

5) How has new technology changed the way representations are created in the media?

The new  technology changed the way of representation because now people can make and share their own media which can make representation  for example writing a review about something or sharing something in social media which can be shown too your friends and family.another example is you tuber which are making videos about topics which can make the audience form an opinion on the person.place or object.

6) What example is provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?
An Example: Representing National Identity in Old and New Media

Old media forms have always attempted to define and construct an identity for their audience, using certain types of representation to prescribe how people think about themselves and others.Therefore the new media like social media allows people to show construct and show their own opinion  to everyone.in addition the traditional opinions are minimising because of social media a social media has allowed all different type of people to represent their opinion.


Write a short paragraph for each theory picking out aspects of the trailer that could be linked to that particular theory.





Richard dyer:The theory links to the trailer because this trailer shows people who are powerful like the male in the trailer are very violent and also show the women who are shown as less powerful and are dependent to the male.furthermore the theory is also about people making an opinion on everyone in the group which are shown by some people's characteristics and that is shown by the portrayal of the Europeans.

medhurst: This theory also links with dyer's theory but this theory is mainly about the shorthand for identification and mainly show the negative representation of minority groups which is shown by the trailer by showing eastern Europe to be a very dangerous and unsafe place and that all euorpean characters shown in the film are all villains.

Perkins:This theory is showing stereotypes which are positive and are often true which in the trailer is shown by how men are physical and how women have a different approach towards being conflict.

mulvey: This theory is showing the dominant view of media of men and the benefit of men and how women are meant to look top to them.This is shown by the representation of male and how muscling is shown by the media as very strong an dominant that they are the one who do all the physical activities and women are meant to look up to them.

Levi-strauss:This theory is showing how representations in the media are informed by ideology and how things are created to make a dominant or preferred representation which in this trailer is shown by  the  portrayal of eastern european as they are shown as a villain which is by showing  how they kidnapped someone's daughter.in addition some people might agree with this portrayal and some people might not agree with this because they might believe that eastern european people are nice which can be the opposite of the portrayal of them in this trailer.