magazines final task

2) Write an evaluation of your work: have you succeeded in your brief to create a new, original edition of an existing magazine?

The magazine covers is quite similar to men's health magazine cover because in the magazine they highlight the model in the middle which is done in my cover and the font also quite similar to a men's health magazine cover as the cover lines and heading are big like they show in the magazine.

3) Put your cover alongside a couple of genuine covers of your chosen magazine. How professional is your work alongside genuine examples?

It does look professional because the way the model is positioned in the magazine is very similar to the way the men's health magazine show their model but  the cover lines of the magazine can make it look less professional.

 4) What is the strongest aspect of your work?

The picture of the model

5) What is the weakest aspect of your Photoshop magazine cover? 

The weakest point will be that there is a gap in the middle of the magazine

6) What would you do differently if you completed this assignment again?

i will make sure that i plan out my cover lines from before and plan the sketch properly before doing anything as planning will help me execute my plan properly.

Research

1) Use your lesson notes on magazine genres and conventions to view a range of potential magazine covers. Create a shortlist of three potential magazines and embed an example front cover from each one.

1.) 2.) 
3.) 


2) Select your chosen magazine to create a new edition for and explain the thinking behind your choice.



3) Find three different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines presented? You need to become an expert in the design and construction of this magazine and its branding.


               



The three different covers are very much similar with each other as they are all using the same font when they are using the title and even for the cover lines are very highlighted.The model is main feature in the magazine and is always the focus which is kept in the middle and the cover lines surround him.furthermore they make sure that the model they show is showing some type of muscle and is positioned to show its muscle.

advertising and marketing index

1) Advertising: Introduction - narrative in advertising
2) Advertising: persuasive techniques
3) Advertising: the representation of women in advertising
4) Advertising: Score case study and wider reading
5) Advertising: Maybelline case study and wider reading
6) Advertising: Gauntlett - Media, Gender and Identity reading and questions

Gender, identity and advertising: blog task david gautlett

Idea 1: Identity is becoming more fluid 

David Gauntlett writes that there is a “decline of tradition”.

“The mass media is a force for change… The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. Meanwhile the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the problems of masculinity.”

Idea 2: There are generational differences

Gauntlett highlights the differences in views on identity between young and old – e.g. on homosexuality or masculinity.

“The mass media has become more liberal, and considerably more challenging to traditional standards… and this has been a reflection of changing attitudes, but also involves the media actively disseminating modern values.

Idea 3: Things change over time

Gauntlett talks positively about the media and audiences changing over time.

“Views of gender and sexuality, masculinity and femininity, identity and selfhood, are all in slow but steady processes of change and transformation"

Read this extract from Media, Gender and Identity by David Gauntlett. This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media.

1) What examples does Gauntlett provide of the "decline of tradition"? How can we link our advertising CSPs (Score hair cream and Maybelline 'That Boss Life') to this idea?

Today, it seems more appropriate to emphasise that, within limits, the mass media is a force for change. The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. Meanwhile the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the problems of masculinity.

2) How does Gauntlett suggest the media influences the way we construct our own identities?

This si because the media is constructing everyone to do the same thing and not giving them a chance to make decision on what they want to do.

3) How do the two CSPs reflect the generational differences that Gauntlett discusses? Is it a good thing that the media seems to promote modern liberal values?

They show the two different ideologies in sexuality for the audiences in the period of time that they are set in.

4) Why might Manny and Shayla be a good example of the role models that Gauntlett discusses - and also demonstrate how those role models have changed in recent years?

They  have many followers in the digital world and are seen as opinion leaders for the target audience that mislabelling is targeting at which is good for them as more people will buy the product.

5) Why does the Score hair cream advert provide such a good example of traditional masculinity? How can you link this to Gauntlett's discussion of whether masculinity is in crisis?

This is because this shows the typical stereotype of women being subservient to men and reinforces gauntlet idea of how men are always shown like a tough guy who is dominant.

6) Gauntlett consistently argues that masculinity is not in crisis. Can the Maybelline 'That Boss Life' advert be used as evidence of this?

Yes because the way they have shown how people have been openly accepting that some people are  homosexual and it links to his idea that men sexuality is shaking and they have a problem.

7) Does advertising still reinforce the "conventionally rugged, super-independent, extra-strong macho man" that Gauntlett discusses? Offer examples for both sides of the argument from the wider advertising industry.

an example will be the lynx advert which shows that by putting the product the men are attracting the women.

8) Gauntlett discusses the idea of 'girl power' and offers examples from music and film. Does advertising provide evidence to support the idea of 'girl power' or is the industry still reinforcing traditional representations of men and women?

No the industry has opened up to both the sexuality eually now by showing that women can also live independent and do everything what a man can do.

9) Do you agree with Gauntlett's argument under 'Popular feminism, women and men' where he suggests that younger generations are not threatened by traditional gender roles and are comfortable with social changes? Does advertising (and our CSPs in particular) provide examples either reinforcing or challenging this idea that younger generations are more comfortable with changing gender roles?

yes because the way they show the advertisement and media shows that people are not narrow minded these days and are now more open to other people's sexuality.

10) How do the two advertising CSPs show the changing 'diversity of sexualities' that Gauntlett suggests?

They show two different diversity as maybelline shows that homosexuality is openly accepted by the society and the score advert reinforces the typical stereotype of men being dominant than men.

11) What examples from advertising does Gauntlett provide for the changing nature of gender in society (from the section on Judith Butler's Gender trouble)?

the example of ck one advertisement which showed that the gender's are neutral.

12) How can the Maybelline 'That Boss Life' advert be applied to Judith Butler's work on 'gender trouble'? ("The binary division of 'male' and 'female' identities should be shattered, Butler suggested, and replaced with multiple forms of identity...")

This is because the main focus on that advert is manney who is a  male digital influencer and not Shayla.

13) How can our two advertising CSPs be used to argue that power has shifted from media institutions to audiences? (Clue: how did Manny and Shayler from the Maybelline advert first become famous?)

The Maybelline advert became famous because Maybelline has the first male ambassador for the brand who is gay named manney on the advert. Furthermore the other advert showed the media that men are dominant which is set in 1960's but it shifted to show gay people on the advert like Maybelline as people have started to accept homosexuality.

14) Why is advertising such a good example of the 'contradictory elements' that Gauntlett discusses with regards to the mass media? In other words, how does advertising continue to both reinforce and challenge gender stereotypes?

This is because advertisement are very short so the characters they show are stereo typically built to the audience which can then easily tell the audience what the narrative is about.

15) Finally, Gauntlett makes a clear case that things change and modern identities are increasingly fluid. How do our advertising CSPs demonstrate the changing attitudes towards gender and sexuality in society?

They show that by showing how sexuality has changed from 960s o 2019 but at some aspects it is quite the same as in the Maybelline advert they still show the male manney to be the main focus than Shayla.

maybelline

Blog task: Maybelline 'That Boss Life' case study and wider reading

Work through the following tasks to make sure you're an expert on the Maybelline CSP and particularly the wider social and cultural context.

'That Boss Life' close textual analysis

Use your notes from class to write about the connotations and representations created by the following technical and audio codes. Write at least a paragraph on each:

1) Narrative & genre: narrative theory and sub-genre

This advert is a classic narrative for an advert as it moves in three part structure of everything being normal to something coming up  which is suggested by the todrov's theory.furthermore this advert has used a gay men manney to be one of the main character which was very different from the normal sterotype of how men are represented in the society..

2) Cinematography: camera shots and movement

The cinematography which was used in this advert was the extreme closups from the camera to show when the product is being shown in the advert.furthermore their main focus manney and sheyla is shown clearly by zooming into them.

3) Mise-en-scene: costume & props

The costume which were worn by characters were very casual but when the mascara came in then they were suddenly changed to be dressed up..in addition the prop the mascara and the suitcase creates a feeling of new York city which is quite childish and this shows how they are targeting teenagers by doing that.

4) Mise-en-scene: actors, setting, lighting and colour

The actor manney was very good in challenging sterotypes for male and the charcter belly boy is a prime example of gender fluifity as the end he also dresses up with them. furthermore the setting was new York in a hotel which showed how they had a low budget for the advert

5) Editing: pace, transitions and visual effects

The editing which was the visual effects and glitter/glow shown with the suitcase mascara showed how the advert is connoted to be seen as childish.furthemore the pace of the advert is done in two variation as when they are introduces it starts slow but at the end when they are shown to be applying the mascara the advert moves to be fast paced.

6) Graphics: text/graphics on screen

The grpahuc contrast between the logo and the product as logon is shown to be representing classy new York city and the product is shown in a urban design which is possible targeting teenage audience.

7) Sound: dialogue, music and sound effects

The use of music shows the urban/nightlife music of the city new York.furthemore the sound effects when they are showing the product with glitter show that they are trying to highlight their product.in addition the dialogues  positions character to be liked by the audience. 

Maybelline 'That Boss Life': wider reading

Read the following articles on this campaign:

Glamour: Manny Gutierrez Is the First Man to Star in a Maybelline Campaign, and It’s a Huge Deal
Your Story: Cosmetics giant breaks gender stereotypes by choosing male model as a face of the brand
Adweek: Maybelline Recruits Manny Gutierrez as Its First Male Beauty Star

Complete the following questions/tasks:

1) Why was this campaign such a landmark for beauty product advertising?

This is because the company decided to get a male brand ambassador which is many guiterraz who is gay and is a digital influence which made this advert look different from other adverts as this challenged the stereotypes of male and it also showed how people are not as judgemental as before on gay people.

2) What do the articles suggest regarding the changing representation of sexuality and masculinity?

The article suggests that the representation of male have changes and people are more open on being gay/lesbian and is  now seen as something which is appropriate in the furthermore this also showed that masculinity has changed over the year as some aspects but not fully as the only women which is shown in the advert is sheyla which is not the main focus as the main focus is still manney guietraaz which can link to the theory van zone of how women are still the shown subservient to men.

3) Read this WWD article: Maybelline Taps Digital Makeup Influencers for New Mascara Campaign. Why might 'digital influencers' be so attractive to companies?

The digital influencer attract companies because they have a lot of following across the world and are popluar which can help brands like maybelliene to get more customers as people tend to follow them in what they wear including the makeup/furthermore the digital platform is open and is being seen by everywhere so choosing them will help their brand to get the customers that they want.
 
4) Why do you think Maybelline chose to use MannyMUA and MakeUpShayla in particular?

They choose them in particular tp get 5 million instargram followers ion their page as they didn'r have much followrs in digital platforms.

5) What does the WWD article suggest is the crucial factor for brands regardless of whether they use influencers or more traditional celebrities?

They are making sure that they are reaching out their target audience in the media that their audience is using.


Media Magazine: The Changing Face of Masculinity

Now go to our Media Magazine archive and read the feature 'The Changing Face of Masculinity' in MM63 (page 15). This will allow us to compare our two advertising CSPs - the Score hair cream advert and the Maybelline digital campaign. Answer the following questions:

1) What message does the article suggest the Score hair cream advert is trying to communicate to the 1967 audience?

2) How does the article suggest the Score hair cream advert uses narrative to sell the product?

3) What 1967 stereotypes does the article suggest the Score hair cream advert reinforces?

4) Applying Stuart Hall's reception theory, what does the article suggest the preferred and oppositional readings could be for the Score hair cream advert?



5) Moving on to the Maybelline advert, why is the background of Manny Gutierrez and Shayla Mitchell significant?

The backgrounds of these two characters are important because it shows how people have open to see all different types of people in their adverts.

6) What is the narrative of the Maybelline advert?

The narrative of the advert is that two big you tubers like manney and shayla check in their hotel which is set in new York then they open a suitcase which leads them to the product mascara.

7) What does the article suggest the Maybelline advert's message is?

The message of the advert is that whatever your sexuality is you should be confident to wear the product.in addition if you use the product then  you are seen as a elite person by the way when the advert changes when the product is introduced.

8) The final section of the article focuses on masculinity. What do the Score advert and the Maybelline advert suggest regarding the changes in society and media between 1967 and 2017?

The differences between these two adverts are that