semiotics icon index symbol

                                                                               

1) Find three examples for each: icon, index and symbol. Provide images or links.  
icon
                   
index

   
                 

symbol

 


 2) Why are icons and indexes so important in media texts?
Icons are important because they are pictorial  representation of the product and it shows what it is being represented for eg a photograph and indexes are also important as indexes show what’s being represented for eg smoke which indicates fire.

3) Why might global brands try and avoid symbols in their advertising and marketing?
Global brands might avoid symbols as symbols are connected culturally with numbers and alphabets and you might not be part of the culture to understand the advert.

4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media 
product fail? (This web feature on bad ads and marketing fails provides some compelling examples).

https://www.google.co.uk/imgres?imgurl=https%3A%2F%2Fus-east-1.tchyn.io%2Fsnopes-production%2Fuploads%2Fimages%2Frumors%2Fimages%2Ftoocool.jpg%3Fresize%3D418%2C669&imgrefurl=https%3A%2F%2Fwww.snopes.com%2Ffact-check%2Fcollapse-into-cool%2F&docid=Al8Whz0VumCSrM&tbnid=4fixcGIqZuhVSM%3A&vet=10ahUKEwjAwKDc_-LdAhVlCsAKHYW7CQUQMwhXKAgwCA..i&w=418&h=669&hl=en-gb&safe=strict&client=safari&bih=729&biw=1024&q=starbucks%20adverts%20failure&ved=0ahUKEwjAwKDc_-LdAhVlCsAKHYW7CQUQMwhXKAgwCA&iact=mrc&uact=8


Advert  from Starbucks 
The producer has communicated the wrong meaning using icons as it shows us two   Ice frappes and the grass therefore the index is that there is grass  and their are  butterflies which are  trying to   show how Starbucks is eco-friendly but it isn’t as looking closely everything looks artificial.furthermore the symbol the phrase”collapse into cool” can suggest that maybe this advertisement is for fun but it was actually not seen really good as some people might think it is poking 9/11.therefore the media also failed to show what their subject or message was for the audience.
5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world.


The advert is about  share a Coke in 2011 therefore it was successful as The icon which is the drink Coca Cola has been put all together in all the different sizes which shows us that it is available in a can or a bottle.therefore the icon is the colour red in all the cans and drinks with their special font which is very famous but the symbol is the most important as this advert was about share a Coke and their were things like nan,sister written which means now you can customize your drink and upload you name on their website to win something which helped the company a lot to raise a lot of attention and give a Strong competition to the Pepsi’s advert.