collective identity and representation

Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our Media Magazine archive is here.

Complete the following tasks on your blog:

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

we all communicate with everyone with our own image by creating our own character infront of people

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

five brands

apple-They are very different with the technology in terms of software and design.

Nike-They have the best clothes for active sports and their trainers are worn by a lot of media influence rs.

fossil-The watches in the store are very  unique and well made which can stay with you for a lifetime.

Adidas- The tracksuits from the brand are very comfortable and are advertised by media influences in Instagram.

bershka-the hoodies and jackets made from the brand are different to other stores

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

i agree with this statement because people want to look better in society than having knowledge about something. 

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

According to Baudrillard, the territory of reality no longer predicts the map of representation; images and signs have become more ' real' to us than ' reality' itself. 

 

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you ar't wae?

i don't post pictures of myself in Instagram or social media.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

data mining is giving companies the key to unlock your privacy by looking at what your searching and in my opinion i am not happy to show companies my social presence or online search because that will not allow me to have any privacy from other people.

Media Magazine cartoon

Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five bullet points summarising what you have learned from the cartoon.

Representation & Identity: Factsheet blog task

Finally, use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. Save it to USB or email it to yourself so you have access to the reading for homework. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity:

1) What is collective identity? Write your own definition in as close to 50 words as possible.

In my opinion collective identity means when someone feels like they belong to a certain group.for example if you are a sikh then you are more comfortable with people who belong to your ethnicity and do things which are done in your society.

2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?

1. freedom of speech
2. traditional values
3. fish and chips

3) How does James May's Top Toys offer a nostalgic representation of Britain?

James May’s Top Toys is centred on people ‘coming together’ to help James May in his hour of need. The people who help James May are very often children and the use of children helps reinforce the notion that James May is trying to mend the generation gap between younger and older people in the country, in the need to help heal what some politicians have called ‘broken Britain

4) How has new technology changed collective identity?

yes it has changed the collective identity because of the social networking as people show themsleves in media by it and can express their true identity to the audience.

5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?

David Gauntlett (2008) states that ‘Identity is complicated; everyone
thinks they have got one.’

6) What does Gauntlett suggest about creativity and identity?

It is that you need to pay closer attention to ways that the media is showing your identity.