Teen Vogue: Audience and Representation blog tasks
Create a new blogpost called 'Teen Vogue Audience and Representation' and work through the following tasks to complete the audience and representation aspects of your Teen Vogue case study:
Audience
1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures?
"Teen Vogue is the young person’s guide to saving the world. We aim to educate, enlighten, and empower our audience to create a more inclusive environment (both on- and offline) by amplifying the voices of the unheard, telling stories that normally go untold, and providing resources for teens looking to make a tangible impact in their communities."
This tells us that the target audience is young teenager which are interested in getting information.
2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this.
The Target audience for teen vogue is 18024 aged and pyschographically it will be succeeders and explorers who like to learn new things.
3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional print-based magazines?
Surveillance, i.e political issues, social issues, social media world, celebrity world, fashion world, etc.
-Personal relationships i.e with editors or political figures
-Personal identity i.e see themselves and their views reflected through celebrities mentioned in articles or through similar readers (sense of community)
4) How is the audience positioned to respond to political news stories?
The audience is positioned to criticise political news stories.
5) How does Teen Vogue encourage audiences to interact with the brand – and each other – on social media? The ‘tentpoles and editorial pillars’ section of the media pack may help with this question.
They do that by having models wear the b rand and show how the products are being worn by famous celebrities.this then makes the audience to imitate the celebrity and get the same brand.
Representations
1) Look again at the Conde Nast media pack for Teen Vogue. What do the ‘tentpoles and editorial pillars’ (key events and features throughout the year) suggest about the representation of women and teenage girls on teenvogue.com?
They represent women in a new way in which they have shown leadership and how women are being independent.Additionally also showing how women are getting involved in things like politics.
2) How are issues of gender identity and sexuality represented in Teen Vogue?
They have represented gender identity and sexuality in teen vogue as in a very liberal way; it allows you to express your gender very freely and is non-binary. It promotes the idea that you don't need to label and confine yourself as either one or the other.
3) Do representations of appearance or beauty in Teen Vogue reinforce or challenge traditional stereotypes?
They do both in my opinion as in fashion they are still using traditional stereotypical way of showing beauty but they are also talking about self love.
4) What is the patriarchy and how does Teen Vogue challenge it? Does it succeed?
Patriarchy is seeing things from male dominated society and i think teen vogue is challenging it because it shows how women are getting into politics.
5) Does Teen Vogue reinforce or challenge typical representations of celebrity?
It is reinforcing the typical representations of celebrity.
Feature: how Teen Vogue represents the changing nature of media aimed at women
Read this Quartz feature - The true story of how Teen Vogue got mad, got woke, and began terrifying men like Donald Trump - and answer the following questions:
1) How was the Teen Vogue op-ed on Donald Trump received on social media?
It helped teen vogue gain a lot of attention from everyone as noone expected them to get into politics like this from the post.
2) How have newspapers and magazines generally categorised and targeted news by gender?
They have done this generally by making women to be in fashion and how men are into politics and women are into fashion like vogue.
3) How is this gender bias still present in the modern media landscape?
This is still in the modern media landscape as even till now some magazines are targeted into categories in which focus on men like health and women like vogue and fashion.
4) What impact did the alternative women’s website Jezebel have on the women’s magazine market?
5) Do you agree with the writer that female audiences can enjoy celebrity news and beauty tips alongside hard-hitting political coverage? Does this explain the recent success of Teen Vogue?
Yes i agree with the writer as i think people want to change the way content is being presented to everyone specifically and that everyone can involved in politics.
6) How does the writer suggest feminists used to be represented in the media?
It suggests that feminists are sex objects.
7) What is the more modern representation of feminism? Do you agree that this makes feminism ‘stereotyped as fluffy’?
The modern feminist representations are that they are independent and that i don't agree with the feminists to be seen fluffy.
8) What contrasting audience pleasures for Teen Vogue are suggested by the writer in the article as a whole?
The contrasting audiences pleasures will be that there is fashion in one side and that politics in the other side.
9) The writer suggests that this change in representation and audience pleasures for media products aimed at women has emerged from the feminist-blog movement. How can this be linked to Clay Shirky’s ‘end of audience’ theory?
This links to his theory because he suggests that there is not one producer and everyone is allowed to be the producer has allowed this movement to be big and that everyone has been involved to make the change.
10) Is Teen Vogue simply a product of the Trump presidency or will websites and magazines aimed at women continue to become more hard-hitting and serious in their offering to audiences?
I think these websites will start doing hard hitting serious things because the success of teen vogue took place after that and other competitors may see this as chance to move into it.
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