Teen Vogue: Industry and social media blog tasks
Create a new blogpost called 'Teen Vogue Industry and social media' and work through the following tasks to complete the final aspects of your Teen Vogue case study:
Industry: Condé Nast
1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year?
They make about 20 other magazines like vogue.
2) What are Teen Vogue’s main sources of income?
Advertsising in the blank space and though youtube.
3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams?
They are making their websites online for sharing their information then spending money on the print.
4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry?
This is because its a way of companies trying to promote their products and encourage audience to buy their products.
5) Do you view Teen Vogue’s content as a form of public service media or is Condé Nast simply interested in clicks and profit?
I think they are trying to make profit because they don't look like they care about anything but are doing everything just to make profit.
Closure of print edition research
Read the following short articles to learn the background to Condé Nast's decision to close the print edition of Teen Vogue in 2016 and then answer the questions below:
BBC: Teen Vogue: How will going online-only affect readers?
New York Times: Condé Nast Ends Teen Vogue’s Print Run
Folio: Your Teen Vogue Hot Takes Are All Wrong
1) Why does the BBC suggest “Teen Vogue’s digital game is strong”?
This si because they have fopcused on their presence in the interent.
2) What does the BBC suggest is responsible for the Teen Vogue website’s success?
They suggest that they have done this by being simple and having strong content in the website whcih has enegaged everyone to view their website.
3) How did Teen Vogue justify the closure of the print magazine?
They did this by having a website and making people sign up to it for infomration being emialed top them and that people are signed by to them for their magazine online.
4) In the BBC article, David Hepworth suggests there is a risk to going digital-only. What is it?
there is nothing special about being online and that everyone is online nowadays.
5) How do online-only publications make money?
They make money by advertising.
6) What does Sarah Penny suggest regarding audience consumption for print and digital – and how might it be changing for Generation-Z?
she suggest that print is being declined and everyone is going digital. This for generation x is that it will help them get into more quicker as they are being born with the technology.
7) What does the New York Times say Conde Nast is known for?
He is known as for his lavish lifestyle.
8) The New York Times states that Conde Nast expects to bring in less revenue in 2017 than 2016… by how much?
100 m less revnue than 2016
9) The Folio article also looks at the switch from print to digital. Pick out a statistic that justifies the digital-only approach.
2 millions visitors to 9 million for teen vogue through internet.
10) Finally, Folio also highlights some of the aspects we have studied elsewhere. Pick out two quotes from the article that link to our work on the Teen Vogue audience, representation or design.
Teen Vogue has experienced tremendous audience growth across its digital, social and video platforms this past year. We are aggressively investing in the brand and all of its consumer touchpoints,” - This indicates how media in general is evolving and getting bigger.
“In one of my interviews, one of the questions was, how do you grow Teen Vogue from 2 million to 10 million a month? And [adding politics] was largely the answer.” - Picardi
Work through the following tasks to complete your textual analysis of Teen Vogue's social media presence:
1) Look at the Teen Vogue Twitter feed (you don’t need to sign up to Twitter to see it but may need to log-in at home). How many followers does Teen Vogue have?
3.3 milllion followers
2) Now look at the content. Classify the first 20 tweets you can see using the sections on the Teen Vogue website: News & Politics, Fashion, Entertainment, Beauty, Lifestyle, Wellness and Homecoming. What does the Twitter feed focus on most? Does this differ to the website?
- thank you, @theestallion-Entertainment, Lifestyle
- Hi, Mosaic Blue!-Entertainment
- Let the shopping begin.- Lifestyle
- Cart = FULL!-Lifestyle
- Found my new statement coat -Lifestyle
- Get into it!-Politics
- It's not easy, but that doesn't mean it's not possible.-Politics
- Get familiar with @brentfaiyaz-Entertainment
- Facts on facts on facts.-Politics
- This energy!-politics
- To Kill a Mockingbird" shouldn't be the only story you read about racism.-Politics
- "Black people shouldn’t have to be thankful for so little and, sometimes, for nothing at all."-Politics
- OK wow this is easier than I thought!-Lifestyle
- "The thing with self-bullying is that it can be so hard to identify-Wellness
They use cap to highlight the headline.
4) How does the Twitter feed use videos and images?
They use it for enagaging audience to see the evdience for what they are talking about in their tweet.
5) Analyse the Teen Vogue Facebook page. How many ‘likes’ and ‘follows’ do they have?
5,885,552-Likes
5,789,011-Followers
Politics and wellness which is different to their twitter feed as in twitter they have a click bait style for their smaller audience.
7) Now look at the Events tab to explore past events. What are these events and what do they tell us about how audiences interact with the Teen Vogue brand?
These events tell us how audiences want to interact with teen vogue.
8) Go to the Teen Vogue Instagram page. How many followers do they have on Instagram?
2.7 Million Followers
They use famous models in their post which makes it different from other social media channels.
10) What examples of digital convergence and synergy can you find on Teen Vogue social media including the Teen Vogue YouTube channel? (E.g. opportunities to engage with the brand across different platforms).
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