OSP-Assessment Learning Response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
www-really disappointing but we learn a lot from this assessment
EBI-

2) Read the whole mark scheme for this assessment carefully. Identify five specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.)

Dominant

•  Positions the Google Home device as at the heart of aspirational family life.
•  Links Google brand to vision of ideal family life – creative play with parent; coloured pencils,paint bottle and corner of child’s picture all reinforce creativity and colour.

oppositional

• Reinforces white, western, middle-class representation of family life to the exclusion of other backgrounds (race/ethnicity, sexuality, age, class). Presents the white, western ‘2.4 children’ average as desirable, aspirational lifestyle – some audiences will reject this.
•  Google presenting its smart speaker as a ‘natural’ part of home life will be strongly rejectedby audiences concerned with data, privacy and the power technology companies such aGoogle have in modern western societies.

Negotiated readings:
 Negotiated readings could include an acceptance of a warm picture of family life – plus the
potential usefulness of the speaker – despite concerns over how the device uses data and
the growing power of companies such as Google and Amazon.

3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Hesmondhalgh - narrow range of values and ideologies).

1.)Alternatively, it could be argued that Teen Vogue is replicating many of the mainstream,
hegemonic values and ideologies found across the cultural industries with regards to the
representation of women and the fashion industry. Despite appearing to champion
progressive causes, Teen Vogue in fact reinforces the expectations placed on women with
regards to beauty and appearance. This is regressive and promotes a capitalist ideal that
encourages people – particularly women – to spend money to solve ‘problems’ with their life
and appearance. These fashion and beauty stories often use narrative to create the idea of
‘solving’ problems and creating a new equilibrium.

2.) Teen Vogue is owned by Conde Nast, a major global media conglomerate. Despite this, Teen
Vogue has run stories against capitalism (‘How I Can Critique Capitalism — Even On an
iPhone’). Does this make Teen Vogue hypocritical – or worthy of praise for offering a wider
range of values and ideologies?

3.)The Voice should be successful due to the opportunities that are offered by digital media
and the new media landscape in creating a platform for values and ideologies such as a
strong black British voice. However, the poor construction of the website and social media
presence (poorly worded polls, cluttered design, low-quality photography, lack of fresh
content, poor video production values, weak sponsored content) means it is not the
powerful voice in British media it should be.

4) Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least five well-developed paragraphs in addition to an introduction and conclusion.

1.)Introduction to both the csp's-teen vogue and the voice
2.)Teen vogue-digital media-disagree with hesmondalgh
3.)Teen vogue-femisim
3.)the voice-content and how it is dominated by ideologies
4.)the voice-digital media
5.)conclusion and where I stand in this


5) Finally, identify three key areas you plan to revise from the OSP unit (CSP aspects or theories) having looked at your feedback from this assessment.


1.)exam technique

2.)Revise David Hesmondalgh and industries

3.)Revise magazine's