Apple is known for its products to
be innovative and the best in the market which links very well with
Dyer's theory of lines of appeal as it links with
rich luxurious lifestyle as
their products are very expensive but are the best in the
market and it also links well with happy families as everyone in the
family can use it whatever age they are. Furthermore the brand is
for people who are successful and hardworking so it also links with
successful careers. Finally apple is targeted at elite people or experts as
their advertisement is always linked with athletes.
Apple is all about innovative, passion and experience
through their technology.
Apple one word: innovative
Coca cola is one of the best brands in the beverage market
which is well known globally by everyone. This brand links very well with
Dyer’s theory lines of appeal as it links with happy families as they did a
campaign which linked families and friends known as “share a coke”. Therefore
it also links with nature and natural world as their products like innocent
smoothies are seen to be very natural. Furthermore the brand has been running
over 100 years which means it also links into childhood as many youngster tend
to love to drink the original coke.
Coca cola is a brand which sets out to form its brand and
image.
Coca cola one word: taste
Nike is one of the strongest brands which is very well known
for trainers and their clothes. Furthermore they link very well with dyer’s
theory lines of appeals as it links with childhood as a lot of kids are
inspired by their adverts with the famous footballers and also links with elite
people as a lot of athletes wear trainers or clothes related to Nike and are
also the main focus of the company with their advertisement. Therefore the
brand also links with successful careers as the brand focuses on people who are
successful like Lionel messi and Ronaldo.
Nike is the leader in athletic apparel shoes
Nike one word: athletic
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