Friday, December 7, 2018

MIGRAIN: Industries - Public service broadcasting

The British television industry is largely driven by public service broadcasting - the traditional TV channels that still account for the majority of TV viewing in this country.


These channels are regulated by Ofcom and have to deliver a certain amount of specific content in order to fulfil the terms of their license.


Public service broadcasting: notes

Public service broadcasting refers to broadcasting intended for public benefit rather than to serve commercial interests.

The media regulator Ofcom requires certain TV and radio broadcasters to fulfil certain requirements as part of their license to broadcast.

All of the BBC's television and radio stations have a public service remit.


The history of the BBC

The BBC was created in 1922 in response to new technology – the radio (or wireless as it was called then).

The BBC was set up to “inform, educate and entertain” – which is still its mission statement to this day. 


The BBC funding model: license fee

All BBC content (and some of Channel 4’s funding) comes from the License Fee, which costs £150.50 a year. 

You need a TV Licence to:

- watch or record live TV programmes on any channel
- download or watch any BBC programmes on iPlayer – live, catch up or on demand.

Some politicians want to scrap the license fee and change the BBC’s funding model.


Channel 4

Channel 4 is an important part of UK public service broadcasting. Read full details of Channel 4's remit here - there is plenty of important information regarding the channel's commitment to public service broadcasting and its unique funding model.
"Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo.
Channel 4 reinvests all profits back into programmes, at zero cost to the taxpayer. A ‘Robin Hood’ model of cross-funding means programmes that make money pay for others that are part of the PSB remit but that are loss-making e.g. News and Current Affairs." 


Opposition to public service broadcasting

Many people in Britain see public service broadcasting as a good thing – but not rival commercial broadcasters.  

James Murdoch, son of Rupert, has criticised BBC news. He says that free news on the BBC made it “incredibly difficult” for private news organisations to ask people to pay for their news.

Some politicians have argued that the BBC should not produce programmes such as Strictly Come Dancing so commercial broadcasters such as ITV or Sky can attract larger audiences in primetime.


Public service broadcasting: blog task

Create a new blogpost called 'Public service broadcasting' and complete the following tasks:

Ofcom report

Read the first few pages of this Ofcom report into Public Service Broadcasting in 2017.

1) How does the report suggest that TV viewing is changing?

tv viewing is changing because a lot of people tend to use their mobile phones or access the internet instead of watching the television as it shows the figures of how much time they spent on tv and mobile phones. 

2) What differences are highlighted between younger and older viewers?

The key differences are that younger generation is spending less time in watching things  than people who are older as they spend more time watching television.Therefore the on demand television is more watched by the younger generation than the older generation.


3) Does the report suggest audiences are satisfied with public service broadcasting TV channels?

The report shows that the PBS are decreasing and has been declined in these ten years by the audience and that people are not satisfied with it as it shows news for every single thing that is taking place in different regions.


4) Public service broadcasting channels are a major aspect of the UK cultural industries. How much money did PSB channels spend on UK-originated content in 2016? 

They spent about 1.6 billion on 2016 for the UK content.
Goldsmiths report

1) What does the report state has changed in the UK television market in the last 20 years?
the report state has changed in the uk as the television as a lot of their public content has been threat by the electronic programming guide.

2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?
the principles that need to be suggested are that public gets all diverse and high quality programmes.therefore they need to show detailed data on the representation and employment of minority groups and a comprehensive account of the changing consumption patterns of younger audiences.

3) What does the report say about the BBC?
the report said that the BBC channel has been successful as they are supporting all types of diversity but they are failing to guarantee in their independency.

4) According to the report, how should the BBC be funded in future?
the BBC should be getting their funds by an independent advisory body which works on fixed settlement periods.
5) What does the report say about Channel 4?
the report says that the channel 4 is a very important channel for the independent production sector as it covers all the different diversify audiences.

6) How should Channel 4 operate in future?
channel 4 should not be privatised and the government should have full control over it.7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?
the report says that the new digital content such as Netflix and amazon prime should be shown by a specific public intervention.


Final questions - your opinion on public service broadcasting

1) Should the BBC retain its position as the UK’s public service broadcaster?
yes the bbc should retain its positions as the uk's public service broadcaster because the channel is very known and is liked by public as their content which is shown to the public is very crucial as they are helping out by communicating in real life situations.

2) Is there a role for the BBC in the 21st century digital world?
yes there is a big role of the BBC because it helps people get news and information about their daily life and also situations which are taking place around the world.

3) Should the BBC funding model (license fee) change? How?
I believe BBC should charge money for people who are watching their channel as this way the people who are not watching bbc don't have to pay for it.

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