end of year 12 learning response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

www-There are some positive aspects on here-you've clearly revised for the test and know your theories.i can see you moving up to higher grades.

Ebi-question focus in the essay questions is the main EBI.in question 4 don't really discuss postmodernism:question8 industry.apple theories properly by explaining them

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best learning you can do all year as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 additional point/theory: Binary opposition: cover image creates classic binary opposition of good and evil, hero and
villain etc.

Q2 additional point/theory/CSP reference: Evidence of the male gaze (Mulvey) with passive blonde female wearing revealing top
reflects male dominance of the time period. Media products typically represented men in a
hypermasculine way.

Q3 additional point/theory/CSP reference: Jean Kilbourne’s work on the representation of women in advertising can be found in the
Score hair cream advert. This presents women as objects and reinforces many of the
negative, reductive stereotypes seen with regards to women in advertising from the 1950s
until at least the 1990s (and arguably to this day).

Q4:Michael Jackson: Billie Jean
• The postmodern idea of ‘copying copies’ (that nothing is truly original) and therefore finding
originality in old ideas is a strong theme of Billie Jean.
Common: Letter to the Free
• In many ways, Letter to the Free is not conventionally postmodern – but it does subvert
some aspects of Goodwin’s theory of music video conventions. It is black and white, lacks
close-ups and offers a very slow pace in both editing and camera movement. However, it
also offers a performance element and has visuals that match the lyrics in places which is
more conventional of a music video.

Question 7:Chicken was promoted using some traditional marketing methods that helped secure a
distribution deal. The trailer, film poster with review quotes, interviews with director and
cast and reviews such as Mark Kermode’s review on the BBC all helped to generate a buzz
about the film which then attracted arthouse cinemas, Film4, MUBI and later Amazon Prime
to distribute the film.

question 8:• Capital production company Kudos have sold many of their shows to international markets
(including Capital). Capital was distributed by Fremantle Media, an international distributer
that is part of the RTL group conglomerate (Bertelsmann).

3) The final question in Section A was a 20-mark essay that required an extended response containing a coherent argument. Using the suggested content in the mark scheme, write an essay plan containing five paragraphs/points that answer the music video and postmodernism question.

1.)Intro-postmodernism and two csp's

2.)common and link it back to [postmodernism

3.)Billie jeans and Michael Jackson

4.)how other elements are important for  the music videos 

5.)convulsion-bring all my ideas together and give my opinion. c
4) Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Two benefits of vertical integration:

• Greater control of the production process 

     • Lower costs and higher profits


Definition of diversification:Diversification is when a media company branches out into a different area of the media industries.

For example, many media companies have had to diversify to internet-driven distribution (e.g.
streaming) as a result of new and digital media.

5) Question 8 (TV industry) was arguably the hardest question on the exam. Write a new paragraph that answers the question referring to either Capital or Deutschland 83 and the global TV industry. Use the indicative content in the mark scheme to help you.

My two csp's capital and Deutschland 83 both reflect the  global nature of the television industry by using the latest technology for streaming services and using all the elements that a global television might have for example foreign TV language drama Deutschland 83 is in German and people have to read the subtitles to understand it and is. streaming in all digital platforms link Netflix and amazon prime which can suggest how digital platforms are important and people are using internet to watch everything.furthermore capital which is the state of the nation drama can also reflect that by being on all digital platforms like Netflix and amazon prime.