Read the Men's Health Media Pack in full to get a good idea of the demographics and psychographics for the Men's Health target audience then answer the following questions:
1) How does the magazine introduce itself?
Men’s Health is the biggest-selling men’s lifestyle magazine, both in the UK and worldwide.
It’s success is built on a winning editorial formula which combines visually-engaging health, well being and
nutrition features with premium content covering fashion, grooming, watches, tech and travel.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
It suggests that masculinity is represented in a very strong and dominant wya.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
They have the biggest circualtaion than all the other maagzines.
4) What is the difference between circulation and readership?
circulation is actual number of the magazines and readership is how many people have read the magazines.
5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men? [Note: this Media Pack was published in 2016 and some of the figures have fallen since then. Up to date circulation figures can be found at the top of this blog post].
- Circulation: 180,000
- Readership (ABC1 men): 643,000
- Readership (AB men): 321,000
by making websites.
7) How many people do Men's Health reach across social media platforms?
- Facebook 944K
- Twitter 285K
- Instagram 66K
8) What is the audience profile for Men's Health readers?
peoepl who are educated and have earn about 700k.
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
they spent about1.1 billion on fashion.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
average watch colll;ection-£4,127
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% readers.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
It suggests that £238 million on sportswear
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
- urban active
- synchrosied
- epicure
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
Idemographics-16 and above
pyschographics-aspirers lavish lifestyle
15) What additional brand extensions do Men's Health offer?
survival of the fittest is the biggest series.
16) What are the global statistics for Men's Health?
- International editions: 37
- Countries published: 60
- Global circulation: 4.5 million
- Global readership: 26.7
- Websites: 25
- Uniques: 23.7 million
- Social Media Footprint: 19.3 million
HE suggested that people are being self consciousness.
18) What audience pleasures are offered by the magazine?
knowledge whcih can help men with their health.
19) What lifestyle and job would you expect the average Men's Health reader to have?
To be into banking,accounting or someone who is successful.]
20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?
This is because men are more conscious about their heath and want to have muscles in order to look good.
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